The UK Omnibus Group: Uncover Trends, Shape Futures

What we do

We help clients…

Understand the Market

• Identify market size and trends: Gauge the total demand, growth rate, and emerging patterns.
• Segment the market: Classify consumers based on demographics, behaviour, or preferences.
• Assess market potential: Determine the viability of entering or expanding within a market.

Understand Customers

• Identify customer needs and preferences: Discover what motivates customer choices.
• Analyse buying behaviour: Understand how, when, and why customers make purchasing decisions.
• Measure customer satisfaction and loyalty: Evaluate current satisfaction and factors that drive repeat business.

Evaluate Products and Services

• Test new product concepts: Gauge interest and potential success before launch.
• Assess product performance: Gather feedback on existing products or services.
• Identify opportunities for improvement or innovation.

Analyse Competitors

• Benchmark against competitors: Understand competitors’ strengths, weaknesses, and market positioning.
• Identify competitive advantages or gaps: Find areas for differentiation or improvement.

Reduce Risk and Uncertainty

• Support decision-making: Provide data to inform strategies and investments.
• Forecast future trends: Use data to anticipate changes and prepare accordingly.
• Test marketing strategies: Validate advertising, pricing, and distribution approaches.

Improve Business Strategy

Enhance customer relationships: Use insights to build long-term loyalty.

Optimize marketing efforts: Ensure targeting and messaging are effective.

Support strategic planning: Align products, branding, and operations with market insights.

How we do it

Omnibus Services
N = 2,000 nationally representative respondents across Great Britain. Costs include questionnaire guidance/creation, fieldwork, and data delivery. All data tables are cross-tabulated by age, region, social grade, and gender as standard.

Questionnaire Design
We provide extensive support and guidance, including a full pre-research service.

Programming and Hosting
Once your questionnaire is ready, we will program, host, and deliver it. (Feel free to ask about available delivery formats.)

Post-Field Support and Guidance
We offer added value by helping interpret insights, prepare presentations, and provide analysis. Every aspect of post-field work is covered.

We offer a full 360-degree service to your research projects, allowing you to take a hands-on or hands-off approach based on your preference.

In a market requiring the best on a budget, we will ensure you are consulted and quoted at a price that suits you and your clients. We will not lose on cost.

Who we are

For over 25 years Nathan Pereira has helped and served Brands, FMCG, Broadcast Media, Agency Media and MR, Financial institutions, and PR agencies set the trends of tomorrow, understand the now, and learn from the past.    Experienced in project management, business development, local and international strategic leadership, he has developed a truly 360 research process simplified for all levels of research understanding and here for you and your clients.

We’re not here to fit in, we’re here to redefine the standard.

The UK Omnibus Group are restless thinkers, builders, and problem-solvers who believe good enough is never good enough. Our mission is simple: to solve real-world problems with bold ideas and smarter solutions that actually work.  Whether we’re developing new strategies, launching creative campaigns, or designing intuitive products, we put people first and results second to none.

We don’t just talk, we live it, breathe it, and build it into everything we do.

Driven by purpose. Backed by passion. Built to lead. That’s who we are.